New CAMRA Branding
Campaign’s New Look
A brand-new look for the Campaign for Real Ale has been revealed, encouraging more people with a passion for pubs and pints to become part of the 147,000 strong CAMRA family.
At the very heart of CAMRA’s ethos is that the pub is more than just a place to enjoy a drink; it’s an experience to enjoy and to savour with friends.
CAMRA is now urging people who see the pub as a place to spend quality time with friends to join up and enjoy the experience with like-minded people.
Whether that is visiting festivals, loving your local or being passionate about pubs, CAMRA wants to welcome you.
The brand-new look follows 18-months of in-depth research and development, revealing an untapped group of people who want to explore different beer styles.
The campaigning organisation wants to welcome new people who can help to protect pubs at the heart of the community, while importantly enjoying quality beer and a rich social experience, with like-minded people.
As one of Europe’s biggest and most successful consumer organisations, current and new members can work side-by-side. Helping to protect our wonderful pubs, clubs and taprooms for generations to come and making sure they are front and centre in all our communities.
Welcoming the change, Dean Barrett, CAMRA’s Commercial Director, said:
“Our members are the beating heart of our organisation and by growing our membership we can achieve more together.
“With a rich history spanning more than half a century, we want to celebrate CAMRA’s successful campaigning which changed the beer and pub landscape phenomenally, while looking forward to another successful 50 years.
“This change is all about bringing like-minded people together, with a social setting being front and centre. Whether that is visiting pubs, scoring beer, taking part in a campaign or visiting a CAMRA festival, these all bring people together as one.”